Sportex Sports has signed a partnership agreement with Abu Dhabi Sports Council to support a broad programme of sports and community events across the emirate.
The agreement strengthens collaboration between the Council and the private sector, bringing Sportex's experience in technical sportswear and sports delivery to events designed for participants from across the community.
Through the partnership, Sportex will support event requirements and contribute to the overall presentation and participant experience. The collaboration will also create a prominent platform for Mhorr, Sportex's Emirati technical sportswear brand, at major sporting occasions.
“We are proud of this partnership with Abu Dhabi Sports Council and of the opportunity to contribute to events that reach broad segments of the community across the emirate. This agreement provides an important platform to showcase Mhorr as an Emirati sports brand, strengthen the presence of national brands in the sports sector, and demonstrate their ability to deliver high-standard products suited to major events.”
“Through Sportex and Mhorr, we look forward to supporting the success of these events and providing participants with a distinctive experience that helps reinforce sport and physical activity as a way of life in the community,” Al Romaithi added.
The partnership reflects a shared commitment to expanding participation, elevating event delivery and supporting an active, engaged community throughout Abu Dhabi.
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